After the war the inhabitants of Riccione have to face the difficulties of reconstruction and prove to be of very strong willpower. So, in a few years the tourist industry is again on its feet and stronger than before helped also by the economical “Boom” that distinguished all Italy in the 50s . We can finally talk about mass tourism which in Riccione peacefully and democratically coexists with the elite. The middle and working-class families, that could afford a holiday of a whole week for the first time, lodged in little family-run guesthouses, where the welcome is very warm and the food is wholesome (piadina bread is the queen). The beach, however is the same for everybody and is also shared with the vitelloni hunting for foreign girls.
Thanks to some entrepreneurs like the Savioli family who understood what was happening, Riccione became even more famous because of the presence of the most famous people in the national show business and of the Dolce Vita of the times. An endless list of names: Vittorio de Sica, Wanda Osiris, Totò, Alberto Sordi, Alida Valli, Gino Cervi, Aldo Fabrizi, Ugo Tognazzi, Vittorio Gassman, Giancarlo Giannini, Gianni Morandi, Patty Pravo, Roberto Benigni, Gianni Rivera, Pelè, Franz Beckenbauer, Mina, Loredana Bertè, Lucio Dalla, The Platters, Gina Lollobrigida, Raffaella Carrà, Walter Chiari, Renato Zero and so on.
